HIFIA Workshop

Hotel Industry Foundations and Introduction to Analytics (HIFIA) Workshop

Conducted by the STR SHARE Center on

Tuesday, 2 October 2018 at the Hoa Sen University in Ho Chi Minh City, Vietnam

We are pleased to announce a “Hotel Industry Foundations and Introduction to Analytics” (HIFIA) Workshop to be held immediately prior to the GLOSEARCH Conference (http://glosearch.org/).  The session will be held Tuesday, 2 October, from 0830 to 1700.  The location will be Hoa Sen University in Ho Chi Minh City.  We appreciate Dr. Vu Tuong Thuy, Vice President, and Dr. Le Minh Thanh, Vice Dean, of Hoa Sen University for hosting.

The Hotel Industry Foundations and Introduction to Analytics (HIFIA)

The “Hotel Industry Foundations and Introduction to Analytics” (HIFIA) certification program is an abbreviated version of the “Certification in Hotel Industry Analytics”(CHIA) and is offered globally to undergraduate/graduate students and professors through a joint effort between STR and AHLEI.  The CHIA has quickly become the leading certification for undergraduate and graduate students in Hospitality and Tourism programs.  The HIFIA is geared for two-year schools, vocational institutions and colleges in developing areas of the world.  The HIFIA consists of 5 sections instead of 16 sections in the CHIA.  The duration of the training is shorter, less than half of the time required for the CHIA. Although the HIFIA has less of an emphasis on math, reports and analyzing data, it still builds a solid foundation on Hotel Industry Basics.  It provides a thorough introduction to the math required by a hotel or tourism industry professional, to the reports that are used in the hotel and tourism industry and to the analytic skills used by industry professionals.  After attending the workshop, participants will have the opportunity to take the certification exam.  More details will be provided.  Upon passing the exam, recipients receive a certificate and can use the HIFIA designation on their business cards and resumes/CVs.

The HIFIA Workshop

The certificate program is based upon five content areas:

  1. The Players in the Hotel Industry – various affiliations
  2. Categorization Used by the Hotel Industry – various ways hotels are defined and categorized, both geographically and non-geographically
  3. Introduction to Benchmarking – ways the hotel and tourism industry compare performance to competitors
  4. Intro to Hotel Math – an introduction to key performance indicators, formulas, and math-related terms
  5. Intro to Industry Reports – an introduction to reports that are used to measure performance of hotels and markets

HIFIA training includes case scenarios, hints, sample reports, analysis examples, quizzes and discussion questions.  Application exercises are also included where participants gain hands-on experience working with hotel data.  All training material and the workshop agenda will be sent to attendees in advance of the session. The session also prepares instructors to be able to present the HIFIA training to their students at their own schools.  A more detailed content outline is available upon request.

Workshop cost and registration information

Professors/Instructors – The workshop and certificate is free to faculty at STR SHARE Center member schools.  If your school is not a member of the STR SHARE Center, there is a brief enrollment form to complete for a complimentary trial membership. Register by emailing sharecenter@str.com

Students – The workshop is $30, which includes the certification.  Prior arrangements must be made with a qualified faculty member at your school to proctor the exam following the workshop. Register by emailing chia@ahla.com

Industry Professionals – Please email sharecenter@str.com for details.

Session Location and Additional Details

The session will be conducted at Hoa Sen University, 93 Đường Cao Thắng, Phường 3, Quận 3, Hồ Chí Minh, Vietnam.  Exact building and room details will be announced prior to the training.  The room will open at 0800 and the workshop will go from 0830 to 1700.  Dress code is business casual.  Training materials will be made available to participants prior to the session. Please bring the training materials with you to the workshop on a laptop, or you can bring them in hardcopy format.    

We would be delighted to have you join us for an educational and enjoyable experience.  Space is limited, so if you think you might be interested we encourage you to reserve your seat soon.  Please email sharecenter@str.comwith any questions.

About the STR SHARE Center

The STR SHARE (Supporting Hotel-related Academic Research and Education) Center supports schools around the globe by providing large volumes of hotel and tourism data, as well as related resources to professors and students for research, student projects and use in the classroom. The SHARE Center’s objective is to help improve the quality and increase the industry relevance of hospitality and tourism research and education. Launched in 2011, there are over 800 member schools from 73 countries.

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights.  Founded in 1985, STR maintains a presence in 19 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England.   For more information, please visit www.str.com

About the American Hotel & Lodging Educational Institute (AHLEI)

The American Hotel & Lodging Educational Institute(AHLEI) was founded in 1953 to provide working hospitality professionals with education and training. AHLEI continues to meet the needs of the industry with a variety of hospitality solutions, including online learning, professional certification, and resources for high schools, colleges, and workforce agencies.  AHLEI is the global leader in hospitality training and hotel management certifications and offers online learning and courses with textbooks and digital material to enhance the hospitality learning experience. AHLEI’s programs are all recognized by the American Hotel & Lodging Association (AH&LA) and conform to the best practices in the hotel and lodging industry.  For more information, please visit www.ahlei.org